Corcoran Expositions has a new strategic partnership with a2z, Inc. that will allow their clients to offer more online trade show features to exhibitors and attendees. This new agreement, effective last November, will provide additional marketing value for exhibitors, including real-time, complete exhibitor listings; trackable hyperlinks; searchable product category listings; logo uploads; appointment managing; and new product showcases.
Attendees will also be able to make the most of their time on the show floor by using online upgrades to search for relevant products ahead of time, request information from exhibitors even before meeting them and make appointments to visit with exhibitors at the show. They can then map out their appointments, print out a highlighted floor plan and be on their way.
Corcoran partnered with a2z four years ago after searching for an online floor plan provider. Since then, a2z has increased its offerings and continues to offer best-in-class online show solutions. Corcoran's expanded relationship with a2z is just one more way they are assisting their national trade association clients with all facets of the business of growing trade shows.
Thursday, May 15, 2008
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